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Director, Website Optimization
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Full-time
- The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the October 2023 Great Place to Work® Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.
- The Director, Website Optimization is the strategic marketing owner and lead for cfins.com. This position supports, maintains, and enhances the integrity of C&F’s web properties, driving website optimization, collaborating with the Corporate Communications and Marketing team to plan website content, increase findability and improve user experiences.
- This person will be data driven, using web analytics to guide strategic planning for content and campaigns, serving and the strategic lead for online content strategy, navigation, multi-channel campaigns, search engine optimization, analytics and accessibility.
- Optimize the capabilities of the content management system (CMS) and serve as the product owner & point of contact for WP Engine.
- Collaborate with cross-functional teams to integrate website & landing pages into multi-channel marketing & business development campaigns.
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