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Director, Upscale Brands Management - Select Service Brands (Hybrid)
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Full-time
- The Upscale Management team is responsible for Choice Hotels’ success in the Upscale and Upper Upscale tiers across the company’s 8 brands: Radisson Hotels, Radisson Blu, Radisson RED, Radisson Individuals, Radisson Collection, Park Plaza, Cambria, and Ascend Hotels.
- As a key member of our Upscale Management team, you will develop a holistic long-term vision and strategy for our Select Service upscale brands (Radisson RED & Cambria) and be responsible for the brands performance across all key brands, marketing, and consumer metrics.
- Drives the execution of multi-year comprehensive strategic brand plans and collaborates cross-functionally to ensure buy-in across the organization, including, but not limited to Franchise Development, Marketing and Distribution, Loyalty, Technology, Brand Compliance, Owner, Portfolio Management, and Legal.
- Acts as the strategic “Brand Champion” to our existing and prospective franchisees including during Convention, franchise development discussions, and other events.
- Bachelor’s Degree from a four-year college or university in Hotel Management, Business Management, Marketing, or a relevant field of study required, MBA preferred.
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