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Director, Strategic Data Analytics
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Full-time
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- This position will oversee the data strategy, insights, and storytelling across the customer journey and marketing touchpoints, initiatives, and enterprise objectives.
- Assess brand health and marketing tactics via objective quantitative research, analytics, & in-market tests (e.g. A/B) to help determine the effectiveness of marketing programs.
- Democratize our data by building a web-based data catalog and guiding data governance – working with other functions to unify disparate information into a single source of truth for our customer.
- Hire and manage a Sr. Manager of Data Science to begin piloting use cases on analytics beyond the bounds of our existing primary research, starting with Marketing Mix Modeling and ultimately working to shift to more First Party data analytics vs.
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