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Director, Social Media & Influencers
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Full-time
- The Knot Worldwide (TKWW) is a global leader in wedding planning technology and editorial content for the wedding & baby industries across 19 brands in 15 countries.
- Not resting on our laurels, we are looking for a new leader to join our Consumer Marketing Team and build the future of our US Brands on Social Media.
- A key pillar in our growth strategy is transforming our flagship brand The Knot into a radically relatable brand — one that never sugarcoats, but helps couples find joy in chaos through honesty, transparency, and warmth— and empowers couples to take wedding planning from inspiration to action through our leading digital-tech planning platform.
- Conceptualize and oversee our influencer marketing strategy to engage with audiences across all stages of our marketing funnel.
- Lead our social-first approach to media by creating innovative content-creator programs to drive advocacy and increase ROAS.
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