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Director, Premium Classic Brands
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- CORE WORK ACTIVITIESBrand Strategy & Multi-Year PlanningActively participates in the development of a compelling and differentiated brand strategy, leveraging the brands
- Supports the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation).
- Strategy ExecutionPartners with Consumer Insights (CX) team to spot trends, innovative ideas, and practices relevant for the brand.
- Partners with the marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.
- Establishes brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts.
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