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Director Portfolio & Category Strategy
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Full-time
- This person will champion and create the Fresh Snacking category vision, define Perfect Snacks price pack architecture (PPA) strategy, develop best in class category and sales content for customer meetings, be the voice of category to strategic customers, and partner with Marketing to bring trends, consumption insights, and customer/shopper centric information to sales and department leads to drive informed decisions.
- Sales input into PAM (monthly commercialization meeting)
- Key contributor to finding customer selling insights across analytical platforms (Nielsen, IRI, 8451, Luminate, etc)
- Partnering with Field Sales in Top 2 Top content development and category reviews- inclusive of pulling & interpreting data
- Adapt customer narrative & insights dependent on location in store (yogurt, produce, dairy, grab & go)
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