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Director, Performance Marketing
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$170,000 - $200,000
Full-time
- This position can be based in the Bay Area or in our NYC HQ. What you'll do:Drive pipeline for our inbound / outbound sales team by ensuring SLbound handoffs and nurturing our target list of accounts.
- Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forwardConstantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROISet up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.
- Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites)Work and manage the SEO Expert to optimize site traffic and conversion Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
- Report to the leadership team inbound performance, tactical and strategic planEnable full-funnel performance analysis and align investment decisions with performance targetsWhat you'll bring:Senior experience in growth, performance and/or digital marketing, preferably in the B2B SaaS space (10+ years)Experience collaborating cross-functionally with business partners and collaborators.
- Knowledge of marketing automation tools, platforms, and reportingAttribution and data expertise including GA4, GSC, Looker and others Experience with international digital acquisition (NA, EMEA & APAC)Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
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