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Director of Sales
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- Collaborate with the home office, develop, and execute marketing and public relations plans for the entire continuing care retirement community (CCRC) to achieve optimal sales/occupancy goals and meet or exceed projections.
- Collect and analyze data on inquiry and telemarketing activity, lead fulfillment, move-in commitments, apartment inventory and attrition.
- Collaborate with advertising agency and vice president of sales and marketing regarding media, public relations, and advertising.
- Manage the departmental expense budget, ensuring expenses are in line with strategic tactics to drive census.
- Must have successful strategic marketing experience in a continuing care retirement community (CCRC) environment.
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