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Director of Member Marketing And Outreach
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$140,000 - $145,000 a year
Full-time
- Wider Circle works with health plans and providers nationally to deliver unique community care programs that connect neighbors for better health.
- Wider Circle’s trusted delivery network has been proven to drive resilience, improve member experience engagement, and reduce inappropriate utilization and has been published in the peer-reviewed literature.
- Lead the planning, execution, and optimization of outreach campaigns, including budget allocation, bid management, targeting strategies, and creative testing.
- Implement robust tracking and attribution methodologies to measure campaign performance, ROI, and other key metrics.
- Collaborate closely with cross-functional teams, including operations, service design, engineering, content, and analytics, to align marketing efforts with overall business objectives.
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