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Director of Marketing (DTC)
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$150
- Member Marketing Director - Healthcare
- The Director of Member Marketing will lead the strategic planning and execution of marketing initiatives aimed at driving member acquisition and engagement.
- Strategic Planning & Vision: Develop and implement clear strategic plans (OKRs, annual plans) to drive account success and growth, aligning team efforts with company objectives and KPI targets.
- Team & Vendor Management: Oversee and manage an internal marketing team and external vendors to execute key processes and achieve marketing and acquisition goals.
- Content Development & Deployment: Drive the creation and efficient deployment of high-quality marketing assets across various channels (DTC, B2B2C) using technology tools (e.g., Salesforce Marketing Cloud).
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