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Director of Lead Generation
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- We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market.
- Develop and implement comprehensive lead generation strategies to drive qualified leads through various social media channels including Meta (Facebook and Instagram), YouTube, Reddit, TikTok, and others.
- Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.
- Work with API data and collaborate effectively with IT and BI teams to ensure seamless integration of marketing data into broader business intelligence systems.
- Engage with wider stakeholders, including the CEO, Chief Commercial Officer, IT, and BI teams to align on strategic objectives and ensure cohesive execution of lead generation initiatives.
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