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Director of E-Commerce, CBD Market Leader
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Full-time
- Director of E-Commerce, CBD Market LeaderCBD Wellness Pioneers - Denver, COFull Time / Direct HireThe Hired Guns are seeking a Director of E-commerce to drive a broad-spectrum CBD seller into the #1 spot in the digital direct-to-consumer CPG wellness space.
- As the CBD marketplace morphs and changes, this industry leader needs an agile, diversified player-coach for their Director of E-Commerce, someone who has built organic lift and sales through multiple channels — a performance media expert who can convey the brand’s many uses to a diverse customer base from the average Joe to the athlete, across doctor’s offices and health spas.
- Direct-to-consumer sales drive this company’s success, so you’ll work hand-in-glove with the company’s president to develop a growth strategy beyond Amazon Marketplace and to optimize a fantastic DTC experience.
- Demonstrated success designing and executing on a winning performance media plan covering everything from Paid Search and Paid Social to SEO.Developing a diversified strategy with emphasis on a pure-play, direct-to-consumer experience — while ratcheting down Amazon.
- While prior knowledge of the CBD landscape isn’t required, the right candidate is a quick study who may have experience working in a heavily regulated industry and /or is as curious as Alice in Wonderland, eager to go down the rabbit hole of the science, economics, and government regulations surrounding the product.
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