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Director of Digital Demand Generation
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$150
- The Director of Business Digital Demand Generation is responsible for the oversight, management, and success of the demand generation, operations, and analytics within Frontier's business unit.
- In conjunction with digital lead generation, the Director will be responsible for ensuring alignment and cohesion with the Frontier Business sales force to maximize impact in the B2B market.
- Under their leadership, the Demand Generation team will ensure optimum conversion rates across the marketing and sales funnel, maintain and improve the MarTech stack, and deliver statistical forecast models and market segmentation to senior leadership and key stakeholders.
- Develop and evolve yearly digital media strategy
- Oversee the management of the MarTech stack including but not limited to Marketo, Tableau, chat systems, and representation of marketing needs in Salesforce.
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