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Director of Digital Communications
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Full-time
- As part of the Integrated Marketing and Communications (IMC) team within the Mass General Development Office, the Director of Digital Communications is responsible for managing Mass General’s Giving website and digital communications strategy.
- In 2021, we launched our largest-ever comprehensive fundraising effort — The Campaign for Mass General — which seeks to raise $3 billion in philanthropic funding that will help us reach our four ambitious campaign goals, each grounded in a pillar of Mass General’s historic mission to treat, discover, teach and serve.
- Develop content strategy and manage editorial calendar for the Giving website, including identifying new content needed based on data, trends and fundraising priorities.
- Consult on stories for the Giving website and ensure content conforms to AP and MGH style guidelines and brand guidelines as well as digital and SEO best practices.
- Develop and oversee the social media strategy for fundraising content, working in collaboration with MGB Social and Public Affairs teams and Senior Director of Digital Marketing.
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