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Director of Demand Generation Marketing - Virtual / Remote
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- This role reports to the Chief Marketing Officer and will have one direct report, a Marketing Coordinator.
- Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting
- Proficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologies
- We have offices in Clearwater, FL (near Tampa), Fort Lauderdale, FL, Knoxville TN, and Mission Viejo, CA (an hour outside LA), plus a few fully remote team members across the US.
- Strategy and Campaign ManagementDevelop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectivesDetermine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and socialEvaluate, select and manage outside agencies that contribute to the demand creation programs
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