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Director of Data Science
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- OMG is compromised of the full-service media networks OMD, PHD, XLR8 (aka Touché) and Hearts & Science; as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies.
- OMG Canada’s Capabilities group brings together a team of experts in marketing and advertising technology, digital platforms and marketplaces, data solutions and marketing science, and content and influencer marketing, to support the four brand agencies of OMG Canada.
- This role is responsible for leading data science team talent and unified measurement solutions, including media mix modeling (MMM).
- You will lead client engagements for Unified Measurement (Agile MMM + MTA), Agile MMM and traditional MMM, and data-driven attribution solutions in Walled Gardens data clean rooms (Google Ads Data Hub (ADH), Amazon Marketing Cloud (AMC
- Develop, manage & implement econometric models (such as Agile MMM) for all OMG clients in Canada
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