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Director of Customer Marketing, North America
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Full-time
- We are seeking an experienced and dynamic Director, Digital Customer Acquisition Marketing to lead our business-to-consumer (B2C) digital marketing strategies within the North American lottery market.
- This key leadership role will focus on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and customer relationship management (CRM).
- The ideal candidate will have a proven track record in developing and executing digital marketing strategies that drive customer acquisition, engagement, and retention, meeting established KPIs and yearly revenue goals.
- What You'll DoDevelop and Execute Digital Marketing Strategies: Create and implement B2C digital marketing strategies focused on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM to achieve KPIs and revenue goals.
- Lead and Build a High-Performing Team: Build and coach a customer-focused digital marketing team to drive revenue growth and achieve business objectives.
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