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Director, Media Strategy
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- Since the non-profit's founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more.
- With a current focus on mental health, gun violence prevention , the opioid epidemic, skill-based hiring and other critical issues, the Ad Council's national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.
- Serve as Lead Media Strategist on priority national public service campaign teams, establishing goals and driving strategy alignment across all stakeholders in the campaign development process.
- Develop annual & quarterly media strategies & plans/flowcharts that include all media channels (TV, OLV, Audio (traditional & streaming), Digital, Programmatic, Social, Search (ad words), OOH (traditional and digital) and Print
- Work with Campaign Development, Analytics, Communications, Digital, Business Development and Senior Management on all media strategy and planning initiatives
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