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Director - Media Planning, Strategy & Portfolio Planning
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$143,500 - $205,000 a year
Full-time
- As the Director Media Planning, Strategy & Portfolio Planning you will oversee the media strategy and planning for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable and scalable results across all ATL channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and work closely with the online marketing teams to optimize our integrated marketing mix further.
- Reporting to our CMO you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and Brand goals.
- Our ideal candidate will have a strong track record in planning ATL portfolios, media planning and buying.
- The ideal candidate has in-depth understanding of the measurement of ATL on key brand metrics (e.g. TOMA, consideration, purchase intent and selected image dimensions) and ROI/ROAS. They are experienced in working with Analytics and Data Science Teams to improve our ROI/ROAS measurement in the ATL space (MMM, set top box measurement, etc).
- Be a thought leader and expert in Media Planning and Media Buying
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