Children's Hospital Colorado

The Director, Marketing Strategy is responsible for leading the development and implementation of integrated marketing and communications strategies for all service lines, priority clinical programs, magnetic programs, organizational priorities, and child health research.. They work in close collaboration with service line and clinical program leaders, faculty and provider leadership and hospital executive leadership in the strategic planning process, business plan development, market research, audience segmentation, channel management, financial oversight and tracking and reporting data intelligence to reveal actionable insights.. The Director, Marketing Strategy leads a department of Marketing Strategists and Operationally focused team members, responsible for collaboration and execution across Brand Strategy, Creative Services, Digital Strategy, Media Relations and Internal Communications.. Proficiency in key marketing technologies and workflow systems (Salesforce, Workfront, etc.). Lead the marketing strategy team in the development and implementation of annual strategic marketing and communications plans for service lines, clinical focus areas and child health research

director marketing strategy

Why Work at Children's....
Here, it’s different. Come join us.
Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.
Here, the nation’s brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist’s outlook, a trailblazing spirit, and a celebrated history, we’re making new strides every day.
We’ve been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.
As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.
Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.
That’s why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.
A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it’s different.
Job Overview
The Director, Marketing Strategy is responsible for leading the development and implementation of integrated marketing and communications strategies for all service lines, priority clinical programs, magnetic programs, organizational priorities, and child health research. With a unique blend of business and technical acumen, this position possesses a strategic mindset, intellectual curiosity, strong problem-solving skills, excellent communication skills and the ability to lead diverse initiatives across marketing and communications and the organization.
This individual will anticipate and respond to market and industry trends to help increase market share, grow patient volumes and enhance our local, regional and national reputation. Positioning our pediatric experts and clinical and research programs to leading national specialists as among the best in the nation is imperative. Through a disciplined approach to marketing attribution, this individual will establish metrics to measure ROI, lead generation value and campaign outcomes.
This role is pivotal in cultivating relationships as a strategic thought leader and valued resource among our internal clients across our system of care. They work in close collaboration with service line and clinical program leaders, faculty and provider leadership and hospital executive leadership in the strategic planning process, business plan development, market research, audience segmentation, channel management, financial oversight and tracking and reporting data intelligence to reveal actionable insights. They lead the internal delivery of initiatives and programs through the orchestration of the back-end technologies and workflow systems, optimizing marketing processes and operations technologies.
The Director, Marketing Strategy leads a department of Marketing Strategists and Operationally focused team members, responsible for collaboration and execution across Brand Strategy, Creative Services, Digital Strategy, Media Relations and Internal Communications.
Qualifications
Minimum Qualifications
Education: Bachelor’s degree in degree in advertising, marketing, communications, business, healthcare administration or related field.
Experience: Minimum of Seven (7) years of related experience plus a minimum of three (3) years of leadership experience is required.
Preferred Qualifications
BS/MS degree in marketing or a related field. Advanced degree in marketing or MBA preferred.
10+ years of experience in marketing/agency/healthcare/corporate environment
Proven experience in development, implementation, and measurement of integrated strategic
marketing plans
Well-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment
Ability to plan longer term but with a mindset to adjust to take advantage of short term/unforeseen opportunities
Strong business knowledge with the ability to quickly grasp relevant concepts
Deep understanding of digital marketing and integration, best practices and industry trends
Proficiency in key marketing technologies and workflow systems (Salesforce, Workfront, etc.)
Must demonstrate initiative in seeking new opportunities and solutions, keeping up to date with industry/market trends
Highly organized and dependable; able to multitask, work quickly and manage multiple deadlines
Excellent interpersonal, verbal, written and presentation skills with proven commitment to excellent client service at all levels
Experience in leading a team(s) with strong management and motivational skills
Healthcare experience is a requirement
Responsibilities
Build strong working relationships with a diverse set of stakeholders and including service line leaders, physicians, operations, finance, and strategic planning in the development and execution of strategic initiatives for multiple and varied clinical programs
Lead the marketing strategy team in the development and implementation of annual strategic marketing and communications plans for service lines, clinical focus areas and child health research
Drive clinical program budget planning cycle, aligning marketing plans with overall system goals and objectives
Implement business metrics, analysis and intelligence to support overall marketing strategy and ROI
Drive digital customer engagement and relationship management through customer journeys, process optimization/automation, and the design/prototyping of customer experiences
Evaluate emerging technologies and provide thought leadership and perspective for customer acquisition and retention where appropriate
Integrate strategies across relevant channels including web, mobile, social, search, direct, print, PR, etc.
Strong interpersonal abilities to work with all marketing disciplines and teams, internal stakeholders, external vendors and agency partners
Work closely with cross-functional teams to drive process rigor and idea generation for the marketing planning, execution, and delivery processes
Develop creative briefs and communicate strategic objectives to internal team members to ensure initiatives are completed in alignment with business objectives and brand standards
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on the complete sales funnel
Equal Employment Opportunity
It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.
The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.

Salary Information
Annual Salary Range (Based on 40 hours worked per week): $131,940.97 to $219,901.61
Hourly Salary Range: $63.43 to $105.72

Benefits Information
Here, you matter. As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.
As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance. If organizational goals are met for the year, the bonus is paid out the following April.
Children’s Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.

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