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Director Marketing Strategy
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$219,901.61 a year
Full-time
- The Director, Marketing Strategy is responsible for leading the development and implementation of integrated marketing and communications strategies for all service lines, priority clinical programs, magnetic programs, organizational priorities, and child health research.
- They work in close collaboration with service line and clinical program leaders, faculty and provider leadership and hospital executive leadership in the strategic planning process, business plan development, market research, audience segmentation, channel management, financial oversight and tracking and reporting data intelligence to reveal actionable insights.
- The Director, Marketing Strategy leads a department of Marketing Strategists and Operationally focused team members, responsible for collaboration and execution across Brand Strategy, Creative Services, Digital Strategy, Media Relations and Internal Communications.
- Education: Bachelor’s degree in degree in advertising, marketing, communications, business, healthcare administration or related field.
- Proficiency in key marketing technologies and workflow systems (Salesforce, Workfront, etc.)
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