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Director, Growth Marketing
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- The Director of Growth Marketing for the hiring company is a key leadership role within the Marketing team and the business.
- You will lead the customer acquisition and growth functions for Mental Health, Anti-Aging, Women’s Hair Loss, and Eyelash Growth.
- The right candidate knows how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases, while also leveraging the power of brand and organic marketing to grow.
- Oversee the customer acquisition and growth experimentation functions for Mental Health and Anti-aging service lines to deliver on new customer revenue targets as well as develop the growth marketing strategy and define KPIs and success metrics
- Ownership of a $XXM marketing budget and offline channels including Facebook, TikTok, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale
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