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Director, CRM+ Lifecycle
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Full-time
- The Director of CRM + Lifecycle plays a key role in Summer Fridays’ DTC strategy.
- They are equal parts creative and analytical, with an ability to curate content that appeals to beauty consumers at specific points in their lifecycle, as well as applying a combination of measurement methodologies to gauge performance and effectiveness.
- They have beauty/CPG startup experience, and a proven track record for meeting and exceeding E-Commerce KPIs. They also are detail-oriented, highly organized, and capable of managing multiple projects and timelines.
- Copywrite and provide creative briefs and direction to design team and external agencies for all email, SMS, direct mail and brand ambassador comms
- Plan and calendarize all digital marketing efforts to align with overall brand strategy
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