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Director, CRM
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- Year RoundAUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSEAlterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.
- Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.
- WHAT WE OFFERFree Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependentsDiscounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resortsFlexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and rechargeGenerous discounts on outdoor gear, apparel, rental cars, etc.
- POSITION SUMMARYThe Director, CRM Marketing is responsible for developing and implementing strategies to drive customer lifecycle engagement, retention, and growth across the Alterra Mountain Company family of destinations and the Ikon Pass ski and snowboard season pass platform.
- This role will oversee the entire customer marketing database (CDP) and will spearhead scalable direct marketing campaign journeys via email, SMS, push notifications, in-app content, direct mail, and shared mail programs.
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