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Director, Content Strategy
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- This role is a crucial link between strategy and execution with the content strategist becoming the final-mile owner of mindset and channel-appropriate content development in partnership with CX Strategy, Brand Strategy, and Creative Leads.
- The role sits within the Integrated Strategy team, providing crucial insights to strategic development upstream and leadership over final mile execution downstream.
- GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences.
- Leverage initial content strategy as identified in CX Map to create final-mile tactical execution that maintains mindset-appropriate guidance in channel-appropriate formats
- Specific tasks may include: content audit, comparative audit, SEO insights, taxonomy and metadata recommendations, site maps, content matrix, editorial guidelines, content models, workflow recommendations, social editorial calendar development, social analytics insights for content development,
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