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Director, Certification Marketing & Engagement
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- They will work cross-functionally with the AOIA, AOA member services, affiliate relations, physician education, graduate medical education, advocacy, and other departments to engage key constituents and to ensure that CBS marketing content is represented across all communications, as appropriate.
- Develops and implements strategic marketing plans (inclusive of a CBS marketing calendar) to promote AOA board specialty and subspecialty certification programs, aligning with organizational goals and objectives.
- Collaborates with the AOA marketing department to produce relevant, timely, and potent CBS collateral, and coordinate timing and content of campaigns around other organizational priorities.
- Leads the development and execution of multi-channel CBS marketing campaigns, utilizing digital marketing, print materials, conferences, webinars, and other relevant channels to promote AOA board certification programs and drive participation.
- Identify and cultivate strategic partnerships with healthcare organizations/systems, medical societies, residency programs, and other relevant internal and external stakeholders to expand the reach and impact through the promotion of AOA board certification programs within the osteopathic community.
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