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Director, Analytics
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- A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.
- Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
- Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building
- Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Livetrap)
- Syndicated research sources/tools (Gaff, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
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