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Dir, Digital Marketing Infrastructure
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Full-time
- The Director, Digital Marketing Infrastructure is responsible for the design, implementation, execution, and analysis of the Commercial organization’s digital marketing efforts, the individual will collaborate with Upstream marketing, Content Strategists and downstream marketing teams to develop our electronic footprint.
- This includes all of FMI’s web properties, electronic communications, digital advertising and database marketing.
- This position maintains ownership and day-to-day management of all digital marketing platforms, including WordPress, Marketing Cloud, Google Analytics, Google AdWords, Mobile Cause, and other CRM/Content management platforms.
- Partner with the VP of Marketing and Commercial Operations to develop, refine and implement a comprehensive digital marketing ecosystem to drive metrics-driven business development and brand development programs.
- Close collaboration with the Technology and Customer Relationship Management (CRM) Team, effectively leveraging customer data and insights to drive demand generation and build customer affinity.
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