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Digital Media Planner
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Full-time
- The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts.
- Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
- Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
- Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
- As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
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