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Digital Marketing Specialist
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- Digital, traditional media and event marketing strategies, business plans and budgetary requirements to meet company growth objectives in the US region.
- Work with the Marketing Communications Manager, Director of Global Digital Marketing, US Product Marketing Managers and Verticals Marketing Manager to implement and execute various digital marketing campaigns for the US in accordance with the KPIs set for the year.
- Online traffic on all digital touch points, track conversion rates and make improvements to contents and websites to achieve KPI.
- Optimizing, and reporting on SEO/SEM campaigns, marketing database, email, social and display advertising campaigns.
- Configuring and executing lead generation and nurturing campaigns utilizing Marketo Marketing Automation, SAP Hybris personalization engine platform and salesforce CRM.
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