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Digital Marketing Specialist
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$70,000
- Our ideal candidate will help unify and grow our digital marketing efforts by combining creative communication skills and technical ability to evaluate, implement, and optimize OPTO's online presence.
- He/she will help craft promotional messaging/campaigns and will work to publish or distribute them to the retail industry via web, digital media, advertising platforms, and social media.
- As our Digital Marketing Specialist, you'll play a vital role in enhancing OPTO's online presence and marketing strategy.
- From crafting promotional campaigns to managing digital advertising and website optimization, your responsibilities will be diverse and impactful.
- Digital Advertising : Research, analyze and optimize PPC advertising, ensuring budget adherence and continuous improvement.
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