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Digital Marketing Specialist
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$70 - $75 an hour
Full-time
- Innova Solutions is immediately hiring for a Digital Marketing Specialist
- Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
- Lead pulls through of DTC and HCP digital tactics and media programs that drive business impact
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
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