Blanton Turner

Join Blanton Turner, a leader in Seattle's property management and development sector, as our new Digital Marketing Manager.. Paid Search and Social Media Advertising: Design, implement, and continuously optimize pay-per-click (PPC) and paid social media strategies.. Website and Content Management: Oversee content management systems like WordPress and HTML, ensuring all digital content is up-to-date and optimized for user engagement and SEO.. Google AdWords and social media campaign management experience required.. Copywriting and creative writing experience preferred.

digital marketing manager

Job Type Full-time Description Are you a dynamic marketer passionate about real estate and driven to produce tangible results? Join Blanton Turner, a leader in Seattle's property management and development sector, as our new Digital Marketing Manager. In this role, you will spearhead an agile, agency-style team, crafting and executing innovative digital campaigns across a diverse portfolio including multifamily, student, and commercial properties. If you thrive in a fast-paced environment where creativity meets strategy, we invite you to bring your expertise to our vibrant team and help us redefine excellence in digital marketing. Benefits/The Good Stuff <ul><li>Salary: $90,00 -$95,000 Annually, DOE</li><li>Schedule: Monday through Friday from 9 am to 5 pm</li><li>Hours per week: 40</li><li>100% Employer Paid Medical, Dental, and Vision for Employees</li><li>Short and Long Term Disability</li><li>Life Insurance</li><li>Employer Matched 401(K)</li><li>PTO Plan, and Holidays</li><li>Generous parental leave and family medical leave</li><li>$75 Monthly Cell Phone Stipend</li><li>Work alongside boutique marketing team </li><li>Community involvement</li><li>Happy hours and team events</li><li>Professional development</li></ul> A Day in the Life Responsibilities- <ul><li>Translate a marketing strategy and campaign into a tactical implementation plan.</li><li>Manage the comprehensive implementation of those plans, including management of detailed budgets and timelines.</li><li>Manage expenses for digital and social media services within project budget guidelines.</li><li>Manage vendor/partner service providers from concept and contracting to completion with minimal supervision.</li><li>Collect, analyze, and interpret data from various marketing data sources to measure performance and identify trends.</li><li>Generate regular reports on key performance indicators (KPIs) to provide insights into the effectiveness of each marketing channel.</li><li>Utilize data to develop comprehensive customer profiles and segmentations to inform ways to enhance marketing performance.</li><li>Provide guidance and support to marketing team members and partners to optimize performance and inspire collaborative thinking that produces better, more creative results.</li><li>Evaluate the customer journey to assess user experience, identify pain points, and recommend improvements to enhance the rate of conversion and sales success.</li><li>Collaborate with cross-functional teams to implement recommendations.</li></ul> Specific Tasks- <ul><li>Paid Search and Social Media Advertising: Design, implement, and continuously optimize pay-per-click (PPC) and paid social media strategies.</li><li>Geotargeting and Remarketing: Develop and refine geotargeting strategies to enhance local marketing efforts and implement remarketing techniques to increase conversion rates.</li><li>Prospecting: Identify and target new customer segments to expand market reach and increase engagement.</li><li>Weekly ILS/Digital Reporting: Generate and distribute comprehensive reports on digital campaign performance to internal stakeholders, suggesting adjustments to optimize spending.</li><li>Marketing Performance Dashboard Development: Improve and maintain a dashboard that provides real-time insights into all marketing activities, highlighting successes and areas for improvement.</li><li>Social and Local Listing Account Management: Oversee the strategy for and manage the daily operations of all company social media accounts and local business listings, including Google Business Profile and other relevant platforms. </li><li>CRM Workflows + Automation: Set up and refine CRM workflows to ensure efficient customer relationship management and automation of repetitive tasks.</li><li>Digital Agency Review: Regularly reviews digital agency partnerships to ensure alignment with company goals and performance standards.</li><li>Engrain Sitemaps Collaboration: Work closely with project managers to set up and update Engrain sitemaps for enhanced user experiences.</li><li>Website and Content Management: Oversee content management systems like WordPress and HTML, ensuring all digital content is up-to-date and optimized for user engagement and SEO.</li></ul> Requirements <ul><li>At least 4 years marketing experience with 4-year college degree preferred.</li><li>At least 2 years' digital marketing experience in role required.</li><li>Google AdWords and social media campaign management experience required.</li><li>Experience working with Adobe Creative Suite, and other online-based tools.</li><li>WordPress, HTML and other content management experience.</li><li>Copywriting and creative writing experience preferred. </li><li>Project management experience desired.</li><li>SEO and SEM implementation knowledge.</li><li>Healthy sense of humor, great attitude, energetic, and professional.</li><li>Excellent customer service, communication and writing skills are required.</li><li>Very detail focused and able to drive projects.</li><li>Able to multi-task and achieve high-quality results under tight deadlines and changing work priorities.</li><li>Strong leadership, project management, and time management skills.</li><li>Detail-oriented with strong organizational skills.</li></ul>

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