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Digital Marketing Manager
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- Build and maintain relationships with retail partners, serving as a point of contact for paid media initiatives and collaborating on co-op advertising opportunities.
- Implement comprehensive digital marketing strategies for retailer platforms (Amazon, Macy's, Kohl's, JC Penney, Walmart, Target, and others), including sponsored product ads, display ads, video ads, and other formats that are aligned with business goals and target audience insights to increase brand visibility and drive traffic.
- Plan the execution and optimization of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.
- Manage digital advertising campaigns, including budget allocation, targeting, ad creation, and performance optimization to drive revenue growth and customer acquisition across platforms such as Google Ads, Facebook Ads, and Affiliate Ads
- Develop KPI tools to track and measure the performance of digital marketing campaigns, providing insights and recommendations for optimization with the senior leadership teams.
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