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Digital Marketing Analyst
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- Our product lines include CO2 and multigas incubators, ultra-low temperature freezers, cryogenic and biomedical freezers, and high-performance refrigerators.
- About the opportunity: The Digital Marketing Analyst will work with the VP of Marketing to develop a strategic plan across digital channels to utilize content that is being created.
- Lead and develop integrated marketing strategies and tactics for PHCbi brand products' digital platforms, growing lead generation and traffic through digital efforts, including analysis of PPC, SEO, organic and paid social, and programmatic digital activity; establish and monitor benchmarks for campaigns and tactics; develop strategic and tactical recommendations; and define and build new processes/frameworks to address new marketing use cases as they arise.
- Monitoring of email marketing campaigns in Dynamics 365.
- Advise the VP of Marketing when to pivot strategies and deliverables based on this data.
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