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Digital Analytics Senior Manager
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$140,000 a year
Full-time
- Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail.
- Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate.
- As the Digital Analytics Senior Manager, you are responsible for leading the Digital Campaign Reporting as part of the Growth Marketing Team. You will work with the other members of the Growth Marketing Team, particularly the CRM Analyst, to bubble up insights and report on the performance of various marketing campaigns across all paid and organic media channels, as well as the performance of Sothebys.com in relation to those campaigns.
- Responsibilities: Being a SME on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions, particularly Adobe Analytics, Segment, and TableauProvide operational support for Adobe Analytics, in particular, ensuring the data going into and our of AA is clean, working with other cross-fucntional partners to do regular maintenance on the capture of events as well as observing health of the tool.
- Provide strategic guidance and actionable insights to optimize marketing campaigns, optimize site landing pages, improve ROI, and drive business growth.
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