Assemble, a Community Space for Arts+ Technology

The Development and Marketing Manager manages two direct reports: the Development Associate and Grant Writer+Coordinator.. Implement social media strategies for Instagram, Facebook, LinkedIn, TikTok and manage social media accounts; develop and manage a content calendar. Experience with donor relations and fundraising events. Outreach: WordPress, Eventbrite, MailChimp, Instagram, Facebook, Twitter, LinkedIn. Donor Relations: Experience with managing databases or CRM, such as Kindful or Boomerang

development and marketing manager

Job Responsibilities: The primary role of the Development and Marketing Manager is to oversee Assemble’s annual fundraising and marketing schedule, with a focus on managing donor communications, planning the annual MakerDate event, and overseeing the strategies for Giving Tuesday and End-of-Year fundraising campaigns, along with strategizing fundraising initiatives to support programs throughout the year. This position will lead all individual and corporate giving efforts, expanding support across the Pittsburgh philanthropic community. This role is managed by and works with the Executive Director. The Development and Marketing Manager manages two direct reports: the Development Associate and Grant Writer+Coordinator. This position will also manage the development and marketing interns; 2 additional direct reports. Job Duties and Expectations:40% — Development and Donor Relations<ul><li>Develop and implement a comprehensive fundraising strategy to meet the organization’s annual revenue goals of $1.4M+</li><li>Lead, coordinate and execute fundraising events and campaigns, managing budgets and timelines to ensure profitability and success; collaborate with staff and Executive Director</li><li>Oversee and expand the Individual Giving, Major Donors, Corporate, and Monthly Giving Programs and Special Events at Assemble</li><li>Cultivate and nurture relationships with current and potential donors, sponsors, and grantmaking organizations in collaboration with staff and Executive Director</li><li>Engage in donor, volunteers, funders, program participant recruitment</li><li>Attend networking events in the Pittsburgh community to build relationships.</li><li>Design, oversee and manage all donor messaging and appeals</li><li>Build relationships through in-person events, meetings, mailings, phone calls, and fluid communication</li><li>Research, Data Analysis and Reporting</li><li>Oversee the management of the donor databases (Kindful) and ensure accurate tracking and reporting of fundraising activities</li><li>Monitor and analyze fundraising data to evaluate performance and adjust strategies as needed        </li><li>Perform data analysis; ensure donor data is used to inform and improve fundraising strategies and donor relations</li><li>Research and implement innovative methods for fundraising and donor cultivation while centering Assemble’s values and Community Centric Fundraising methods</li></ul>35% — Marketing, Community, and Public Relations<ul><li>Develop and manage an annual marketing strategy that is responsive to Assemble’s needs and continues to grow Assemble’s Institutional and Programmatic Marketing</li><li>Create and manage a yearly Marketing Budget</li><li>Coordinate all paid and pro-bono advertising</li><li>Research and stay informed of engagement trends and best practices</li><li>Develop and implement a marketing and communications plan that promotes Assemble’s programs, projects, and events to a wide audience</li><li>Build visual assets</li><li>Manage the creation of marketing materials and communications, including digital content, newsletters, press releases, and annual reports</li><li>Ensure photo and video content is collected and uploaded into the drive</li><li>Attend events and programs to take photos and videos for marketing purposes</li><li>Oversee and manage the organization’s digital presence to engage audiences and increase participation</li><li>Perform website management (WordPress); ensure it is up-to-date; update staff bios, upcoming; optimize SEO</li><li>Implement social media strategies for Instagram, Facebook, LinkedIn, TikTok and manage social media accounts; develop and manage a content calendar</li><li>Manage the organization’s email marketing platform, MailChimp; create a monthly newsletter and other emails as needed</li><li>Community and Public Relations</li><li>Work with the Executive Director to advance opportunities for general audience building in the Garfield, learning, tech, art, and non-profit communities</li><li>Represent Assemble at community events, conferences, and public meetings to enhance the organization’s community profile</li><li>Build partnerships with other organizations, businesses, and community leaders to further Assemble’s mission and outreach</li><li>Programmatic Marketing</li><li>Create and distribute all digital and physical marketing materials for all programs and events</li><li>Collaborate with Programs Managers and Coordinators to increase awareness and participant recruitment</li><li>Provide timelines for program marketing</li><li>Post upcoming youth and adult events to local event calendars, BGC Bulletin, and other relevant media outlets</li><li>Write and distribute press releases and press kit</li><li>Continue building relationships through interaction with families and neighbors by being your personable, authentic self</li><li>Marketing Data Analysis and Reporting</li><li>Measure and report on the effectiveness of marketing strategies, adjusting tactics as necessary to meet objectives.</li><li>Manage the collection of qualitative documentation (photos, quotes, etc.)</li><li>Collaborate with Board of Directors on the Annual Report (Information Management Committee) and other annual milestones (Development Committee)</li></ul> 20% - Manage Development Associate, Grant Writer+Coordinator, and Interns<ul><li>Hire, train, coach, and manage marketing and development staff and interns</li><li>Conduct performance reviews for staff and recommend employment and salary decisions</li><li>Team Oversight - lead team meetings and facilitate communication between staff</li><li>Team Support - Support the team emotionally as needed and communicate team needs to leadership</li></ul> 5% – Advance Assemble’s Vision, Mission, and Values<ul><li>Coordinate events and model behaviors that continue to build Assemble’s culture</li><li>Attend Assemble events and occasional Board meetings as asked by the Executive Director</li><li>Attend professional development opportunities</li><li>Represent Assemble at functions, conferences, and networking events</li><li>Assist with other tasks as needed</li></ul> Job Qualifications<ul><li>Education and Experience</li><li>Bachelor’s degree preferred, or equivalent work experience in a non-profit setting</li><li>Management/Supervisory experience</li><li>Experience managing tasks in a fast-paced environment</li><li>Experience with donor relations and fundraising events</li><li>Experience with marketing and graphic design preferred</li><li>Experience working and prior relationships with the Garfield community strongly preferred</li><li>An understanding or desire to learn more about the philanthropic, arts and education landscapes of Pittsburgh</li><li>Skills</li><li>Adaptability</li><li>Must be able to adapt to flexible work hours, evolving program priorities, and versatile physical environment</li><li>Ability to manage multiple projects and deadlines simultaneously</li><li>Independence</li><li>Ability to manage their own time</li><li>Ability to be professional and personable</li><li>Technical Knowledge</li><li>Outreach: WordPress, Eventbrite, MailChimp, Instagram, Facebook, Twitter, LinkedIn</li><li>Donor Relations: Experience with managing databases or CRM, such as Kindful or Boomerang</li><li>Professional: Competent with Google Suite, Email, and Google Drive</li><li>Graphic Design: Competent with Adobe Creative Suite, Canva, and Figma</li><li>Communication</li><li>Amplify Assemble’s mission, vision, and values</li><li>Ability and skills to communicate with a range of people, including coworkers, children, teens, parents, potential funders, donors, and board members</li><li>Excellent written and verbal communication skills</li><li>Adept at mediation and collaboration</li><li>Ability to collect and analyze data and create evidence-based communications/materials</li><li>Managerial</li><li>Ability to manage and supervise staff and interns</li><li>Share updates with Executive Director</li><li>Ability to scaffold projects as growth opportunities</li><li>Other skills & characteristics for success in this role include:</li><li>Comfort with networking and outreach, including attending events, making phone calls, and attending in-person and virtual meetings</li><li>Significant analytical ability</li><li>High degree of attention to detail</li><li>Passion for STEAM education</li><li>Strong desire to learn and share knowledge</li><li>Must have a valid driver’s license and reliable transportation</li><li>Must be able to obtain and keep current clearances for PA Child Abuse, PA Criminal Record, FBI PA Department of Education Clearance, and Mandated Reporter Certificate</li><li>Ability to lift up to 25 lbs</li></ul> Assemble, Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Assemble expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Assemble’s employees to perform their expected job duties is absolutely not tolerated.

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