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Demand Generation Manager
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- Reporting into Zscaler's Director of Integrated Marketing, this role requires a strategic thinker with expertise in B2B lead generation, evergreen digital marketing, and ABM. The ideal candidate has a passion for optimizing campaigns and continually iterating strategies based on intent and ICP data.
- The Demand Generation Manager will work closely with product marketing to design campaigns aligned to product pipeline goals.
- And they'll partner closely with Marketing Ops to optimize intent data and build ABM segments to drive new campaign ideas and improve evergreen programs.
- Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with business objectives, leveraging various channels including digital marketing, content marketing, webinars, and more
- Campaign Management: Oversee end-to-end management of demand generation campaigns, ensuring alignment with target audience and business goals
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