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Data Scientist Marketing Data Science
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- It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.
- About the Role:As a Data Scientist, Marketing Data Science at Dow Jones, you will use data to identify trends in subscription activity, both in terms of new subscriber acquisition and existing subscriber engagement.
- Reporting to VP of Marketing Analytics & Modeling, you will work across our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch, transforming large dataset into actionable insights and performance-oriented dashboards.
- Responsibilities: Predictive Modeling: Build predictive models to predict customer behavior, such as churn, lifetime value, price sensitivity, channel preference and purchase propensity within the subscriptions businesses.
- Data Infrastructure and Technology: Collaborate with data engineering and ML Ops teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security.
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