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Customer Data Platform (CDP) Work Stream Project Manager
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Full-time
- The IT Project Manager for CDP Work Stream Optimization will lead our FY18 application efforts to drive initiatives across several primary CDP Tracks.
- Notably: (1) BI and reporting, (2) Data management initiatives related to our key marketing database sources, and (3) initiatives related to our Ad tech data management Platform (Salesforce DMP).
- Optimizing consumer journeys to yield more effective marketing spend as well as driving revenue via improved acquisition and retention insights.
- The Role is also expected to interface with PM roles between eCommerce, IoT, and CRM to ensure we are coordinating shared resources across initiatives.
- Adding new Marketing channel data and other digital feedback loop data to the core CDP platform
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