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CRM & Loyalty Manager
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- Manage retention marketing channels: email, SMS, push, direct mail, and loyalty.
- Create personalized email, SMS, and push campaigns to drive engagement and conversion.
- Oversee the multi-channel retention campaign calendar, ensuring alignment with overarching company goals and initiatives.
- Manage and optimize the loyalty program, including the development of rewards and benefits to incentivize repeat purchases and strengthen brand affinity.
- Hands-on experience with implementing campaigns and flows in Klaviyo (Email) and Attentive (SMS), HTML is a plus.
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