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CRM, Communication, And Marketing Automation Specialist
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Full-time
- We are seeking a highly skilled and strategic CRM Communications Specialist with expertise in Microsoft Dynamics CRM or similar CRM/Marketing Automation platforms.
- Utilize Microsoft Dynamics CRM to design and automate personalized communication workflows, ensuring timely and relevant interactions with prospects and applicants.
- Partner with Systems Marketing Director to collaborate with cross-functional teams including admissions, marketing, student services, local campus leaders, and alumni relations to ensure consistent and effective messaging throughout the student lifecycle.
- Analyze CRM data, track key performance indicators (KPIs), and partner with the Institutional Research & Analytics team to generate actionable insights to optimize communication strategies and drive student recruitment and retention efforts.
- Partner with agency partners and internal resources to conduct market research and gather customer insights to refine the content strategy for the target audience segments, ensuring messaging and content resonate with their specific needs and preferences.
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