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Creative Director, Retail Marketing
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Full-time
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- The Creative Director of Retail marketing oversees operations of Print, Digital and Copy creatives dedicated to the design development and execution of all retail-oriented creative for GNC. This includes all vertically oriented promotional advertising and campaign needs for in-store signage, events, CRM Marketing/direct mail, collateral, digital ads, emails, website, event marketing and any related advertising.
- This role is responsible for driving visual design direction and communicating design goals to print and digital creative teams and production artists; Lead any studio or location photography needs and ensure integration throughout all channels of a campaign.
- Provides oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast and all traditional and non-traditional media.
- Acts as the creative catalyst for the brand, driving the expression of the brand in all marketing channels
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