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Corporate HEOR Strategy Lead, TA
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- The HEOR Strategy lead is a leading and experienced technical expert with regards to Health Economics and Outcomes Research (HEOR), as well as Real World Evidence (RWE).
- Based on their deep technical and analytical expertise and profound market access and customer experience, the position holder leads the development and implementation of market access strategies and deliverables for the products/portfolio(s) in a TA. The incumbent owns key competences and supports the TA Market Access Head by giving oversight, direction and functional guidance on HEOR projects in the TA.
- Develops HEOR-related market access objectives for relevant brands/portfolio aligned with the TA goals and priorities and contributes to functional and TA strategy and longer-term HEOR/RWE capabilities development.
- Leads the development of product/brand specific HEOR and market access strategies.
- Leads global HEOR and market access initiatives tailored to customer archetypes to develop innovative approaches and solutions to bring value to BI`s customers and to drive the TA strategy.
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