Explore Minnesota

Associate Digital Strategist serves as a subject matter expert to the Digital Strategy Manager and other members of the EM staff and team.. The incumbent oversees day-to-day operations of the EMN email marketing products under the general supervision of the Digital Strategy Manager, responsible for developing and carrying out email marketing, including recurring newsletters and targeted campaigns, to drive ROI and web traffic using a industry-standard email marketing platform.. Three (3) years of professional experience in a Communications, Marketing, Journalism, graphic design and multimedia production, creative writing, digital marketing, web design, or closely related field.. Fertility care, including IVF. Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

associate digital strategist

Working Title: Associate Digital Strategist Job Class: Communications Specialist 2 Agency: Explore Minnesota <ul><li>Job ID: 76626</li><li>Location: St. Paul</li><li>Telework Eligible: Yes</li><li>Full/Part Time: Full-Time</li><li>Regular/Temporary: Unlimited</li><li>Who May Apply: Open to all qualified job seekers</li><li>Date Posted: 05/13/2024</li><li>Closing Date: 06/03/2024</li><li>Hiring Agency/Seniority Unit: Explore Minnesota / Explore MN Tourism - MAPE</li><li>Division/Unit: Explore Minnesota Tourism / Digital Strategy Unit</li><li>Work Shift/Work Hours: Not Applicable Shift</li><li>Days of Work: Monday - Friday</li><li>Travel Required: No</li><li>Salary Range: $27.58 - $40.49 / hourly; $57,587 - $84,543 / annually</li><li>Classified Status: Classified</li><li>Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE</li><li>FLSA Status: Nonexempt</li><li>Designated in Connect 700 Program for Applicants with Disabilities: Yes, required to be in the St. Paul office every Wednesday </li></ul>The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities. This position plays a key role within the Digital Strategy Team, serving as the team lead for Explore Minnesota’s agency-wide suite of email marketing products, as well as a key contributor for social media, with a special focus on paid social. Associate Digital Strategist serves as a subject matter expert to the Digital Strategy Manager and other members of the EM staff and team. The incumbent oversees day-to-day operations of the EMN email marketing products under the general supervision of the Digital Strategy Manager, responsible for developing and carrying out email marketing, including recurring newsletters and targeted campaigns, to drive ROI and web traffic using a industry-standard email marketing platform. The Associate Digital Strategist works closely with the Senior Digital Strategist – Social to plan and execute paid and organic social strategy. This position is also responsible for production graphic design within an already-established brand and campaign framework and manages the EMN branded photo and video libraries. Required to be in the St. Paul office every Wednesday. Job duties include, but are not limited to: <ul><li>Provide strategy, coordination, and design for Explore Minnesota’s suite of email marketing products.</li><li>Paid social media contributor for Explore Minnesota.</li><li>Graphic designer and asset manager for Explore Minnesota’s email and digital products and other agency products as needed.</li><li>Support the Digital Strategy team and other Agency leadership as assigned and needed. </li></ul>Minimum Qualifications To be qualified and considered for this position, applicants must meet all of the minimum qualifications listed below. Ensure that your resume/application clearly describes your experience in the areas listed below and indicates the dates that include the month day and year for each job held. Only applicants whose resume/application clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position. <ul><li>Three (3) years of professional experience in a Communications, Marketing, Journalism, graphic design and multimedia production, creative writing, digital marketing, web design, or closely related field. </li></ul>A Bachelor’s degree in Communications, Marketing or Journalism may substitute for one (1) year of professional experience; OR a Master’s degree in the above fields may substitute for eighteen (18) months. <ul><li>Demonstrated professional experience in email marketing, marketing automation, and/or social media management.</li><li>Proficiency in online tools, including mass email communication tools, photo storage solutions, and graphic design software.</li><li>Demonstrated professional experience in graphic design, especially within the context of an already-established brand framework.</li><li>Experience writing and editing for dissemination to broad audiences.</li><li>Knowledge of strategic communication and marketing principles.</li><li>Project management experience, including projects that are wide-ranging, cross-functional, and obtuse in nature.</li><li>Skill in online technology sufficient for creation and curation of social media content. </li></ul>Preferred Qualifications <ul><li>Experience working as a part of a cross-functional team.</li><li>Knowledge of audience segmentation and list management and evaluating the success of email marketing campaigns in a competitive environment. </li><li>Knowledge of paid social media buying strategies and other forms of media buying.</li><li>Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures </li></ul>Additional Requirements This position requires successful completion of the following: <ul><li>Resumes of all applicants to this posting will be evaluated against the Minimum Qualifications stated above. If your skills match the required skills for this position, the department may contact you. Employee reference checks will be conducted on all finalists. This may include a review of documentation related to job performance and education. It includes contact with the applicant's current and/or former employers.</li><li>A Criminal Background Check will be conducted on all finalists for this position. A criminal conviction will not automatically remove you from consideration for employment.</li><li>When the position requires travel and the applicant drives a state owned or leased vehicle, a driver's license record check will be conducted.</li><li>Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). </li></ul>How To Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers. Contact If you have questions about this position, contact Roxanne Lane at roxanne.lane@state.mn.us To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Roxanne Lane at roxanne.lane@state.mn.us. About Explore Minnesota The mission of Explore Minnesota is to support Minnesota's economy and promote sustainable travel by welcoming all to experience our diverse cultures and destinations through innovative marketing, industry partnerships and unique storytelling. Working together to improve the state we love. What do Minnesota's State employees have in common? <ul><li>A sense of purpose in their work</li><li>Connection with their coworkers and communities</li><li>Opportunities for personal and professional growth </li></ul>Benefits As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well. Your benefits may include: <ul><li>Paid vacation and sick leave </li><li>12 paid holidays each year </li><li>Low-cost medical, dental, vision, and prescription drug plans</li><ul><li>Fertility care, including IVF</li><li>Diabetes care</li><li>Dental and orthodontic care for adults and children </li></ul><li>6 weeks paid leave for parents of newborn or newly adopted children</li><li>Pension plan that provides income when you retire (after working at least three years)</li><li>Employer paid life insurance to provide support for your family in the event of death</li><li>Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury</li><li>Tax-free expense accounts for health, dental, and dependent care </li><li>Resources that provide support and promote physical, emotional, social, and financial well-being </li></ul>Support to help you reach your career goals: <ul><li>Training, classes, and professional development</li><li>Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov) </li></ul>Employee Assistance Program (EAP) for work/life support: <ul><li>A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance</li><li>Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues</li><li>Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care </li></ul>Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota. EQUAL OPPORTUNITY EMPLOYERS Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law. Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the job information line at 651-259-3637 or email careers@state.mn.us and let us know the support you need.

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