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Chief Marketing Officer
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- POSITION SUMMARY The Chief Marketing Officer (CMO) will be responsible for leading, shaping and executing the marketing strategy for the company in partnership with senior business leaders.
- Critical success factors include leveraging data to inform actions, collaboration with business line leaders to deliver value added campaigns to drive the company strategy, exhibiting leadership behaviors aligned to the company’s guiding principles, effectively managing third party relationships and strategic partnerships, and providing thought leadership on growth initiatives.
- Execute robust marketing strategy that drives adoption, generates revenue, and expands product utilization.
- Directs all aspects of the Bank's marketing efforts, including advertising, product management, brand management, public and media relations, merchandising, and marketing research.
- SKILLS AND TRAINING: A proven track record of visionary leadership in developing and promoting thought leadership initiatives, challenging established norms, and driving positive change.
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