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Chief Marketing Officer
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Full-time
- We are seeking a dynamic marketing professional for the position of Chief Marketing Officer to steer the Branson brand to new heights!
- The CMO is responsible for managing and maximizing ROI through strategic revenue generation opportunities to enable the organization to reinvest dollars to promote Branson as an attractive visitor’s destination.
- The CMO leads all aspects of marketing tactics, including media relations, Public Relations efforts, advertising, integrated marketing, social media, digital and content strategy, partnerships, and advocacy programs for the Branson/Lakes Area Chamber of Commerce (Chamber) and Convention & Visitors Bureau (CVB) and the Taney County Partnership (TCP).
- The incumbent must be politically savvy and have a proven track record in working with industry partners to consistently increase the overall number of visitors and revenues and work closely with the Chief Sales Officer to ensure cohesive and collaborative sales marketing strategy to increase meetings and conventions, sports and leisure group market share.
- Develop and implement annual marketing plans and detailed budgets for the plan which includes strategies for branding, advertising, eCommerce initiatives, website/mobile development, public relations, media relations, publications, social media, special events, partnership initiatives, and program design.
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- convention visitors bureau
- destination marketing
- chief marketing officer
- cmo
- content strategy
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- integrated marketing
- chamber of commerce
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- branding
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- special events
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