ForeFlight

ForeFlight is seeking an experienced Campaign Manager to manage our Domestic and International General Aviation Demand Gen efforts, reporting to the Sr. Demand Gen Manager.. Work with Ops Manager to analyze and interpret digital marketing metrics making adjustments to maximize performance and campaign ROI.. B2C email marketing experience, writing email messages, A/B testing, personalization, and building emails through an ESP. Understanding of email best practices.. Interest in aviation, pilot experience and/or familiarity with ForeFlight. Customers include individual pilots worldwide, Fortune 500 corporate flight departments, state and federal agencies, leading operators, the military, and leading aircraft OEMs. We have been in the App Store since its grand opening in July, 2008 and are consistently ranked in the top 50 grossing iPad apps in the App Store.

campaign manager

ForeFlight is seeking an experienced Campaign Manager to manage our Domestic and International General Aviation Demand Gen efforts, reporting to the Sr. Demand Gen Manager. This is a unique opportunity for a talented digital marketer to build modern marketing capabilities and drive results for a high-growth aviation SaaS company. If you have a passion for driving growth through integrated campaigns and a healthy interest in aviation, this could be an excellent role for you. Responsibilities: <ul><li>Oversee the execution of B2C integrated lead gen campaigns across email, events, product offerings, social, landing pages, ads (print and digital), and a variety of content types (blog posts, infographics, videos, etc.) to drive awareness and subscriptions.</li><li>Collaborate across the marketing team (product, graphics, content, events, webinar, video, web) to execute content, campaigns, and prospect/customer experiences.</li><li>Establish streamlined processes for end-to-end campaign development, execution, and performance analysis, ensuring ongoing optimization for efficiency.</li><li>Work with Ops Manager to analyze and interpret digital marketing metrics making adjustments to maximize performance and campaign ROI.</li><li>Work cross-functionally with internal teams to manage and deliver on partner requests.</li><li>Provide recommendations for email nurtures and write email copy. Leverage ESP to upload leads, segment lists, build and deploy email workflows, and report on key email metrics.</li><li>Develop, and oversee quarterly media strategies of print and digital advertising across domestic and international publishers. Maintain relationships, coordinate and place insertion orders, submit ad creative, review invoices, and report on advertising performance.</li></ul> Skills & Qualifications: <ul><li>5-8 years of marketing experience, 2-3 years of B2C experience planning, running, and analyzing promotions.</li><li>1-2 years experience working with publishers, both print and digital ads.</li><li>Experience collaborating across teams within the marketing organization in a remote environment.</li><li>B2C email marketing experience, writing email messages, A/B testing, personalization, and building emails through an ESP. Understanding of email best practices.</li><li>Strong project management and communication skills</li><li>Self-starter</li><li>Track record of results</li></ul> Nice to have: <ul><li>SaaS experience</li><li>Building emails and workflows in Vero</li><li>Interest in aviation, pilot experience and/or familiarity with ForeFlight</li><li>Passion for marketing and a customer-first culture</li><li>Oversight or management of Search and PPC campaigns</li></ul> About ForeFlight, LLC ForeFlight produces the best-selling iPad and iPhone app for pilots flying personal and business aircraft, corporate flight departments, and aircraft operators. Customers include individual pilots worldwide, Fortune 500 corporate flight departments, state and federal agencies, leading operators, the military, and leading aircraft OEMs. We have been in the App Store since its grand opening in July, 2008 and are consistently ranked in the top 50 grossing iPad apps in the App Store. We are known for our exceptional software user interface design and responsive, customer support. ForeFlight Mobile, our flagship application, was named Aviation Consumer's 2011 App of the Year and received Flying Magazine's Editors' Choice Award for 2011, 2012, and 2013. Why You Should Join: At ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we empower them to make a direct impact on our products and services messaging. We strive to provide ForeFlighters and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but not limited to the following: <ul><li>Medical, dental, vision insurance with Employer paid health premiums</li><li>Open PTO Policy</li><li>401(k) with up to 10% company matching and immediate vesting</li><li>10 Weeks Paid Maternity Leave</li><li>4 Weeks Paid Paternity Leave</li><li>Flight Training Rewards</li><li>Tuition Stipend</li></ul>

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