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Campaign Lead Public Health
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- Unlike Alzheimer's disease which impacts memory, FTD impacts how people behave which can be harder for families to identify.
- As Dr. Sami Barmada, Director of Michigan Brain Bank at University of Michigan Medicine notes, "It doesn't look like dementia or something that you can put your finger on.
- For example, we may land on developing a campaign focused on targeting mental health practitioners, where FTD often gets misdiagnosed, to help them spot signs of FTD earlier to shorten the diagnosis journey.
- Alternatively, we could focus on increasing broad public awareness of the early signs of FTD, so potential caregivers can spot the disease and find the right answers.
- Connect patients and loved ones to a community of care and better organize the FTD ecosystem and beyond
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