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Campaign Analyst
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Full-time
- BASIC PURPOSE: Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment for NCL, RSSC and OCI. The role is key to ensuring that marketing teams can effectively leverage data to drive decision making and optimize marketing execution and delivering insights and analysis into campaign and marketing performance.
- Manage day-to-day execution of list pull processes and assist with development of automated customer journeys, triggered emails, and day-to-day troubleshooting of marketing campaigns or journeys in Salesforce Marketing Cloud for marketing campaigns globally, including specialty campaigns.
- Collaborate with stakeholders to get sign-off on business requirements and validates marketing campaign process enhancements in test and production environments of Salesforce Marketing Cloud including audience selection, campaign planning, workflow development and database input quality.
- Work with predictive modeling team members and vendors to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects.
- Previous experience with Salesforce Marketing Cloud, Jira, and/or Confluence preferred.
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