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Brand Marketing Manager
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- The Brand Marketing Manager reports directly to the Senior Director of Brand Marketing in implementing and reporting on the holistic brand marketing strategy with a focus on influencers, PR, partnerships and activations and organic social media.
- This includes overseeing coordinators and supporting agency partners as the project management and measurement point person for influencer relations (partnerships, paid content, gifting), coordinating partnerships (social, brand collaborations) and upholding the organic social media content calendar and channels strategy.
- This includes an expertise in understanding audiences, communication and relationship building, a passion for storytelling and creativity and having a pulse on trends and culture to identify relevant opportunities where CALPAK can grow brand awareness and consideration among new consumers for our wide selection of travel bags and luggage for everyday and far away travel.
- Serve as the executional Brand Marketing expert with a focus on consumer journeys, understanding different target audience behaviors and insights, possessing influential communication abilities and a joyful passion for CALPAK travel and the journey of getting there.
- With the Sr Director, serve as the executional point person for brand partnerships and activations.
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